PROPOSAL, DATA COLLECTION AND FINAL OUTCOME - INTERCULTURAL DESIGN

 Jennifer Huang / 0352990 
Bachelor of Design in Creative Media
Intercultural Design - Sem 3.5 

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INSTRUCTIONS

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PROJECT 1 - PROPOSAL

On this module, we were divided into groups to determine a cultural driven basic assumptions or artifacts and products for our artwork projects topic. We were to refer to the breakdown or expansion of the Design System to study our chosen topic or artifacts. 

We were to compile our findings in a presentation deck along with the 200 words rationale and minimum 3 sketches of project artwork for our proposal. 

Group 39 : 
1. Jennifer Huang (0352990) - Leader
2. Felicia Aurelia Kosasih (0352990) 
3. Jolin Ceria (0363784)
4. Eshaa dina darsheeni (0358298) 
5. Bertrand alden gani (0370471)
6. Navisah Azzahrah Abduh (0371099)

For this task, we decided to go with Asian Traditional Beliefs. Since its still quite broad, we figure we should narrow down into more specific theme so we did a little brainstorming 

Fig. 1 Brainstorming pdf

ABOUT ASIAN PARENTING

In the idea exploration, me and felicia came up with Asian parenting as our third topic, the reason we chose this is because In Asian cultures, respect is centered on the family and formally demonstrated through language and gestures. The Asian concept of respect influences feelings of responsibility within the family and the ways in which Asian patients may set about making decisions. In Asia, respect is also considered as a religious duty.
Some key characteristics of Asian parenting include a emphasis on academic achievement, discipline, respect for authority, and strong family bonds. Parents often place a high value on education and prioritize their children's academic success, sometimes employing strict rules and expectations to ensure their children excel academically. Respect for elders and authority figures, as well as obedience, are typically instilled in children from a young age. Asian parenting may also involve a focus on developing skills and talents, such as musical proficiency or proficiency in other extracurricular activities, alongside academic pursuits. Additionally, maintaining family harmony and fulfilling familial responsibilities are important aspects of Asian parenting.

In the 1960s, Diane Baumrind, a clinical and developmental psychologist, introduced the concept of three prominent parenting styles:

1. Authoritative: Parents who have clear guidelines and discipline processes but are focused on support rather than punishment.
2. Authoritarian: Parents who have strict often unexplained rules with no room for compromise.
3. Permissive/indulgent: Parents who are warm and nurturing but have minimal or no rules/expectations.

HOW IS IT RELEVANT TO CULTURAL SENSITIVITY

We came up with some bullet points of why Asian parenting is relevant to cultural sensitivity :
1. Respecting elders is important for cultural sensitivity because it's a big deal in many cultures worldwide, like in Asia, Africa, and Indigenous communities. Elders are respected for their wisdom and experience. 2. Understanding and respecting elders in different cultures is key for cultural sensitivity because it shows that you value traditional values and ways of living. It's about recognizing how elders keep cultures alive by passing down knowledge and keeping communities strong. 3. Lastly, showing respect to elders helps you connect better with people from different backgrounds. It build trust, especially in cultures where honoring elders is a big deal. By being respectful, you show that you care about their customs and beliefs.

IDEA EXPLORATION AND SKETCH 

For the sketch, at first we were thinking of infographics about asian parenting, but then after lots and lots of consideration, we finalize our idea by making poster with illustrations of a good asian parenting, with its aim to spread awareness about a good asian parenting and its influence to children and teenagers. 

Fig. 2 Reference

Fig. 3 Sketch

Rationale : Making a post in support of Asian parenting is a thoughtful decision rooted in the deep cultural values ​​of Asian parenting. Asian parenting styles place a high value on communication, which strengthens family ties and allows elders to pass down traditional wisdom to younger generations. By emphasizing this quality, the poster wants to emphasize the importance of good communication to promote healthy family relationships. Another integral part of Asian parenting philosophy is respect for elders. This value promotes respect for knowledge, experience and generation. This idea is highlighted in the poster as a key element that supports the cohesion and resilience of Asian families. In addition, the preference for "Family First" emphasizes the value of family ties over personal pursuits. Asian parenting often emphasizes the value of selfless love and support within the family, focusing on the well-being and interdependence of the entire group. The purpose of the post is to assert that a strong family foundation is essential for both individual and societal well-being, upholding this value. The main purpose of this post is parenting in Asia - emphasizing respect for parents and effective communication. and family reunification. First, we celebrate and promote those traditional values ​​that have helped Asian families remain resilient and prosperous over time...

FINAL SLIDES PROJECT 1 -  PROPOSAL

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PROJECT 2 - DATA COLLECTION

In the end, we finalize going with the topic tetraphobia. 


ABOUT TETRAPHOBIA

Tetraphobia, the fear of the number 4, is a phobia that was born from a superstition that is mainly prevalent in East Asian cultures, notably Chinese, Japanese, and Korean cultures. This superstition stems from the fact that the number four in those languages have a similar pronunciation to the word “death”.

Our group chose to explore Asian traditional beliefs because we believe it's important to understand and respect different cultures. These beliefs are a big part of Asian societies and influence how millions of people see the world. By learning about Asian traditional beliefs, we want to become more understanding and appreciative of other cultures. We hope to learn new things, challenge any wrong ideas we might have, and understand the values and customs that are important to people.

In today's world, where everyone is connected, it's crucial to be sensitive to different cultures. By studying Asian traditional beliefs, we want to create a welcoming environment where everyone feels respected, no matter where they're from. In short, our group's decision to focus on Asian traditional beliefs is all about showing respect, understanding, and empathy for different cultures. We believe this will help make the world a better, more inclusive place for everyone.

DATA COLLECTION

For the data collection, we did 2 type of data collection, quantitative and qualitative, survey and online interview. We divide our group into 2 group, 4 person do online survey (google form questionaire) and 2 person do Interview. me and felicia are responsible for interview. 

we first discuss our questions and compile them together, here are the questions we're asking interviewee : 

1. What does tetraphobia mean to you personally?

2. Can you describe any experiences you've had or witnessed related to tetraphobia?

3. How prevalent do you think tetraphobia is in society today?

4. What cultural or historical factors do you believe contribute to tetraphobia?

5. Have you ever seen tetraphobia affect decision-making processes, either personally or professionally?

6. How do you think tetraphobia influences architecture or urban planning in areas where it's prevalent?

7. Have you encountered any superstitions or rituals associated with tetraphobia in your community or culture?

8. How do people typically cope with or address tetraphobia?

9. Do you think tetraphobia has any impact on mental health or well-being?

10. In what ways, if any, do you believe tetraphobia intersects with broader societal beliefs or fears?

11. Have you noticed any efforts to challenge or mitigate tetraphobia in society?

12. How do you think tetraphobia compares to other phobias in terms of its societal impact?

13. Are there any misconceptions about tetraphobia that you'd like to address?

14. How do you personally navigate situations where tetraphobia may come into play?

15. Do you think tetraphobia is more prevalent in certain demographics or regions? If so, why do you think that is?

FINAL SLIDES PROJECT 2 -  DATA COLLECTION 

Fig. 4 Project 2 - Data collection slides

INTERVIEW CONCLUSION 

Based on the online interviews with two individuals regarding tetraphobia, it's evident that this fear of the number four deeply affects their lives. Tetraphobia is characterized by an intense dread, influenced by cultural and historical associations with bad luck or mortality. Both interviewees recounted experiences where tetraphobia impacted decision-making, architecture, and daily rituals. Coping mechanisms varied, with some relying on superstitions while others sought therapy. The prevalence of tetraphobia may vary by region and demographic, but its societal impact underscores the need for education and awareness to challenge irrational fears and promote mental well-being.

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FINAL PROJECT 

For the final product, we decided to do e-comic about tetraphobia.  

WORK DIVISION : 

1. Script writer - Jennifer 

2. Mood board, character, color palette - Jennifer 

3. Sketches : 
    a.  Page 1 - Ichu 
    b. Page 2 - Jennifer 
    c. Page 3 - Eshaa
    d. Comic Cover - Felicia
4. Final Illustration + colors 

    a. Page 1 - Bertrand

    b. Page 2 - Jolin & Bertrand 

    c. Page 3 - Jolin

Fig. 5 Script, mood board, color palette, character.

SKETCH - PAGE 2 

Fig. 6 page 2 comic sketch 

Here's my first attempt on page 2 sketch, since its only sketch the size hasn't fully fit perfectly in the canvas, so after doing sketch, i proceed to finalize by doing line art on adobe illustrator. 

Fig. 7 page 2 line art

My part is done here, moving on will be the illustrator's (Jolin) job to fill in colors 

FINAL COMIC - PDF 

Fig. 8 Final Comic PDF

   

This is how the comic looks like in pdf form, after this we're collecting our final comic to turn it into e-comic. 
Final e-comic : https://online.fliphtml5.com/sduhx/cpdj/#p=1


FINAL PROJECT SLIDES 

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REFLECTION 

If anything, this module has made me discover new types of phobias that i did not know exists. It was quite a fun experience making new friends and also quite stressful being the coordinator for the group. There were times that i felt frustrated because of the lack of participation in group chats and i feel kind of confused sometimes since it seems like i'm the one stressing out about the tasks more than the others? i don't know honeslty i guess its just the pressure of being the main coordinator for the group. But other than that this was quite fun, learning about tetraphobia and making a-comic so that people can know more about tetraphobia.